Who Gives A Crap

About Who Gives A Crap

Who Gives A Crap is a purpose-driven Australian social enterprise demonstrating how everyday household products can contribute to environmental sustainability and social impact. Best known for its toilet paper, the company produces products using 100% recycled paper or bamboo, providing alternatives to conventional products made from virgin trees. Its recycled toilet paper uses post-consumer and post-industrial paper, helping reduce the demand for virgin fibre while also reducing associated water use and emissions.

Sustainability is built into Who Gives A Crap's approach to product design and operations. The company uses plastic-free packaging, recycled materials and FSC-certified bamboo, alongside initiatives focused on reducing greenhouse gas emissions and improving the environmental performance of its supply chain. Its Australian operations also use sea freight and report carbon-neutral shipping from factories through to customers.

Beyond its environmental focus, Who Gives A Crap operates with a strong social impact mission, donating 50% of its profits to organisations working to improve access to clean water, sanitation and hygiene around the world. The company reports that its giving has raised more than $20 million to date, supporting projects and organisations delivering water and sanitation services to communities in need.

Who Gives A Crap is also a Certified B Corporation and FSC-certified, reflecting its stated focus on social, environmental and responsible business practices. Through its combination of circular material choices, responsible sourcing, reduced packaging and profit-sharing, the company demonstrates how consumer products can be designed around both planetary and social outcomes.