Get the trade show advantage
Hover over each card to discover research-backed statistics showing why face-to-face event marketing generate better leads, build stronger relationships and deliver higher ROI than other marketing channels.
82%of trade show attendees
have purchasing authority
Trade shows
are the only
marketing medium where
customers can use all five senses to evaluate your product
98%of business owners agree that
face-to-face marketing is
an unmatched environment for closing deals and fostering real business relationships
62%of business leaders believe
trade shows provide
A higher ROI than any other marketing channel
Trade shows increasebrand awareness
by
A whopping 76%
Converting
a trade show lead is
38%less expensive than relying on a sales calls alone
Why face-to-face event marketing is so powerful
While digital marketing plays an important role in building awareness, nothing replaces the value of meeting customers in person. Face-to-face conversations create trust, allow businesses to answer questions immediately and give buyers the confidence to make informed purchasing decisions. Trade shows combine marketing, networking, product demonstrations and sales into a single activity, delivering measurable commercial outcomes and a higher return on investment than other traditional marketing channels.
78%of trade show attendees
agree that
engaging with exhibitors increases their likelihood of becoming a customer
On average,
attendees spend5.5 hoursat events
giving your team plenty of time to engage, educate and close deals
92%of attendees come to
trade shows looking for
new products and solutions, making it an ideal platform to launch a new product
58%of trade show
attendees hold
executive or senior-management positions
46%of attendees are in the final
stages of their buying decision
and are
ready to close deals
Trade showsbeat
other forms of marketing
in conversion, engagement, and brand recall
Sustainability Business Live attracts a very senior-level audience
One of the greatest strengths of face-to-face event marketing is the quality of the audience it attracts. Exhibitors have the opportunity to meet qualified prospects, demonstrate solutions in person and build relationships that accelerate the sales process. For businesses looking to generate high-quality leads and maximise marketing ROI, exhibitions remain one of the most effective marketing investments available.
Research says thatnot being seen
at an industry event
can damage your brand…
28%of visitors who encounter your
brand at an exhibition
perceive it as being more credible
76%of visitors at B2B
exhibitions make
purchasing decisions or reinforce existing ones while comparing solutions side-by-side
If you'renot
visible
your competition will close the deal!
Trade
shows are
2xmore effective than TV ads (but cost 22x less)
Trade
shows are
3x3x more effective than print advertising
Why exhibiting strengthens your brand and competitive position
Exhibiting is about far more than generating immediate sales. It builds brand awareness, reinforces credibility and positions your organisation alongside other industry leaders.
Trade
shows are
5x more effective than radio advertising
The perception of a brandnot represented
at an event
deteriorates by 5% — even for well-known brands
Attendeesperceive
represented brands as
more innovative than they did before attending
Buyers expect to see your brand represented
Buyers expect to see leading suppliers represented at major trade shows, and organisations that exhibit are often perceived as more innovative, established and trustworthy. If your competitors are present and you're not, you're giving them the opportunity to strengthen relationships with your current and future customers.
Plus...
Learn more about Australia’s largest and most senior-level conference audience.