The trade show advantage
Real insights from real trade show results
82%of trade show attendees
have purchasing authority
Trade shows
are the only
marketing medium where
customers can use all five senses to evaluate your product
98%of business owners agree that
face-to-face marketing is
an unmatched environment for closing deals and fostering real business relationships
62%of business leaders believe
trade shows provide
A higher ROI than any other marketing channel
Trade shows increasebrand awareness
by
A whopping 76%
Converting
a trade show lead is
38%less expensive than relying on a sales calls alone
78%of trade show attendees
agree that
engaging with exhibitors increases their likelihood of becoming a customer
On average,
attendees spend5.5 hoursat events
giving your team plenty of time to engage, educate and close deals
92%of attendees come to
trade shows looking for
new products and solutions, making it an ideal platform to launch a new product
58%of trade show
attendees hold
executive or senior-management positions
46%of attendees are in the final
stages of their buying decision
and are
ready to close deals
Trade showsbeat
other forms of marketing
in conversion, engagement, and brand recall
Research says thatnot being seen
at an industry event
can damage your brand…
28%of visitors who encounter your
brand at an exhibition
perceive it as being more credible
76%of visitors at B2B
exhibitions make
purchasing decisions or reinforce existing ones while comparing solutions side-by-side
If you’renot
visible
your competition will close the deal!
Trade
shows are
2xmore effective than TV ads (but cost 22x less)
Trade
shows are
3x3x more effective than print advertising
Trade
shows are
5x more effective than radio advertising
The perception of a brandnot represented
at an event
deteriorates by 5% — even for well-known brands
Attendeesperceive
represented brands as
more innovative than they did before attending