POWER OF EXHIBITIONS Hover over the images below to read stats on the power of face-to-face exhibition marketing Apply to exhibit 82% of trade show attendees have purchasing authority Trade shows are the only marketing medium where customers can use all five senses to evaluate your product 98% of business owners agree that face-to-face marketing is an unmatched environment for closing deals and fostering real business relationships 62% of business leaders believe trade shows provide A higher ROI than any other marketing channel Trade shows increase brand awareness by A whopping 76% Converting a trade show lead is 38% less expensive than relying on a sales calls alone 78% of trade show attendees agree that engaging with exhibitors increases their likelihood of becoming a customer On average, attendees spend 5.5 hours at events giving your team plenty of time to engage, educate and close deals 92% of attendees come to trade shows looking for new products and solutions, making it an ideal platform to launch a new product 58% of trade show attendees hold executive or senior-management positions 46% of attendees are in the final stages of their buying decision and are ready to close deals Trade shows beat other forms of marketing in conversion, engagement, and brand recall Research says that not being seen at an industry event can damage your brand… 28% of visitors who encounter your brand at an exhibition perceive it as being more credible 76% of visitors at B2B exhibitions make purchasing decisions or reinforce existing ones while comparing solutions side-by-side If you’re not visible your competition will close the deal! Trade shows are 2x more effective than TV ads (but cost 22x less) Trade shows are 3x more effective than print advertising Trade shows are 5x more effective than radio advertising The perception of a brand not represented at an event deteriorates by 5% — even for well-known brands Attendees perceive represented brands as more innovative than they did before attending
